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Mandy © 2025.

Portfolio

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Portfolio

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Portfolio

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Summary

Summary

Summary

Jinan University - Bachelor of Management - 2022

Jinan University - Bachelor of Management - 2022

Web3 Growth & BD specialist with cross-functional experience across CEX derivatives, wallets, public chains, and KOL ecosystems. Strong in 0→1 execution, cross-market community growth, ecosystem activation, and high-impact KOL partnerships. Skilled in user acquisition, activation design, content strategy, and product-aligned operations, with a proven ability to drive measurable impact and collaborate with cross-market stakeholders.

Web3 Growth & BD specialist with cross-functional experience across CEX derivatives, wallets, public chains, and KOL ecosystems. Strong in 0→1 execution, cross-market community growth, ecosystem activation, and high-impact KOL partnerships. Skilled in user acquisition, activation design, content strategy, and product-aligned operations, with a proven ability to drive measurable impact and collaborate with cross-market stakeholders.

2

YEARS EXPERIENCE

YEARS EXPERIENCE

10

PROJECTS COMPLETED

PROJECTS COMPLETED

8

PROJECTS OUTPUT

PROJECTS OUTPUT

2

INDUSTRIES SERVED

INDUSTRIES SERVED

Project Showcase

All categories

Blockchain

Internet

2023.12 - 2024.05

Gate

-

Community Operation

Independently operated the Chinese futures community matrix across Telegram (5K+) / Discord (1K+) / in-app chat (8K+), covering 14K+ users, with a focus on improving engagement quality and retention

14K+

Members

3

Communities

2022.09 - 2023.01

Tron Dao

-

Overseas Social Media Operation

Supported overseas social media and community operations for Tron DAO, aiming to increase global visibility and user participation for public-chain ecosystem initiatives

10W+

Managed Telegram Members

10%

Increase in user retention

2022.04 - 2022.08

KuCoin

-

Wallet Product Operation Intern

Contributed to the 0→1 launch of Halo Wallet, supporting early user acquisition and activation; helped drive $2M+ in cumulative gross deposits within the first month after launch

3W+

Increase In Twitter Followers

7K+

Event Participants

2021.11 - 2022.01

Jing Dong

-

Product Operation Intern

Involved in the cold launch of the JD Financial APP Homepage Streaming Project, covering financial news and discounts at JD Finance.

6%

Increase In Click-Through-Rate

1,200+

Increase In Published Articles

2021.08 - 2021.11

Jing Dong (Baitiao)

-

Product Operation Intern

Promoted and operated JD Baitiao Interest-free project, including “Installments” and “Group-buying” payment discount programs.

¥10M

Increase in Gross Merchandise Volume

1,000+

Selected SPUs

Project Showcase

All categories

Blockchain

Internet

2023.12 - 2024.05

Gate

-

Community Operation

Independently operated the Chinese futures community matrix across Telegram (5K+) / Discord (1K+) / in-app chat (8K+), covering 14K+ users, with a focus on improving engagement quality and retention

14K+

Members

3

Communities

2022.09 - 2023.01

Tron Dao

-

Overseas Social Media Operation

Supported overseas social media and community operations for Tron DAO, aiming to increase global visibility and user participation for public-chain ecosystem initiatives

10W+

Managed Telegram Members

10%

Increase in user retention

2022.04 - 2022.08

KuCoin

-

Wallet Product Operation Intern

Contributed to the 0→1 launch of Halo Wallet, supporting early user acquisition and activation; helped drive $2M+ in cumulative gross deposits within the first month after launch

3W+

Increase In Twitter Followers

7K+

Event Participants

2021.11 - 2022.01

Jing Dong

-

Product Operation Intern

Involved in the cold launch of the JD Financial APP Homepage Streaming Project, covering financial news and discounts at JD Finance.

6%

Increase In Click-Through-Rate

1,200+

Increase In Published Articles

2021.08 - 2021.11

Jing Dong (Baitiao)

-

Product Operation Intern

Promoted and operated JD Baitiao Interest-free project, including “Installments” and “Group-buying” payment discount programs.

¥10M

Increase in Gross Merchandise Volume

1,000+

Selected SPUs

Project Showcase

All categories

Blockchain

Internet

2023.12 - 2024.05

Gate

Community Operation

Independently operated the Chinese futures community matrix across Telegram (5K+) / Discord (1K+) / in-app chat (8K+), covering 14K+ users, with a focus on improving engagement quality and retention

14K+

Members

3

Communities

2022.09 - 2023.01

Tron Dao

Overseas Social Media Operation

Supported overseas social media and community operations for Tron DAO, aiming to increase global visibility and user participation for public-chain ecosystem initiatives

10W+

Managed Telegram Members

10%

Increase in user retention

2022.04 - 2022.08

KuCoin

Wallet Product Operation Intern

Contributed to the 0→1 launch of Halo Wallet, supporting early user acquisition and activation; helped drive $2M+ in cumulative gross deposits within the first month after launch

3W+

Increase In Twitter Followers

7K+

Event Participants

2021.11 - 2022.01

Jing Dong

Product Operation Intern

Involved in the cold launch of the JD Financial APP Homepage Streaming Project, covering financial news and discounts at JD Finance.

6%

Increase In Click-Through-Rate

1,200+

Increase In Published Articles

2021.08 - 2021.11

Jing Dong (Baitiao)

Product Operation Intern

Promoted and operated JD Baitiao Interest-free project, including “Installments” and “Group-buying” payment discount programs.

¥10M

Increase in Gross Merchandise Volume

1,000+

Selected SPUs

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