Jing Dong

Overview

Involved in the cold launch of the JD Financial APP Homepage Streaming Project, covering financial news and discounts of JD Baitiao, Jintiao, Pocket Bank, JD Co-branded Credit Card, etc., aiming to improve user retention. CTR exceeded 6% in the first phase of the project.

Role

Product Operation Intern

Solution

●Content Operation: Post and Manage content by 5 Pseudo UGC accounts, distribute content based on recommendation algorithms, optimize content strategy with AB testing and Push, and enrich the content pool by second editing and posting AIGC.

●User Operation: Analyze user data using BI to improve user profiles. Activate UGC accounts by planning programs such as points and medals to increase users' participation and loyalty. Support decision-making for KOL adoption through market research.