KuCoin

Overview

Contributed to the 0→1 launch of Halo Wallet, supporting early user acquisition and activation; helped drive $2M+ in cumulative gross deposits within the first month after launch

Role

Wallet Product Operation Intern

Solution

●Growth & Onboarding: Built and operated overseas social channels across Twitter, Telegram, and Discord; designed onboarding content cadence (feature education, usage scenarios, and activation guidance), resulting in 10K+ new followers in the first month and 1M+ total impressions

●User Insights & Product Feedback: Participated in product testing, user research, and feedback analysis; identified friction points along key user journeys (e.g., onboarding, deposits, transfers) and translated insights into actionable optimization suggestions for product and engineering teams

●Cross-functional Collaboration: Worked closely with product, design, and marketing teams to align release timelines and external communications, ensuring feature launches, user education, and growth initiatives were executed in sync