KuCoin

Overview

Responsible for Halo Wallet's cold launch with the goal of user recruitment, activation, and retention. Achieving over $2 million in user deposits in the initial phase.

Role

Wallet Product Operation Intern

Solution

●Marketing and Operation: Built and operated Halo Wallet's overseas social media accounts, enhanced product visibility through social media, partners, events, etc., and achieved 1k+ followers on Twitter, Telegraph, and Discord in the first month.

●Product Operation: Engaged in product testing and optimization, regularly analyzed and evaluated user feedback and product stats through research, social media, customer service, etc. to provide references for product optimization and improvement.

●Cross-departmental Collaboration: Coordinate with the dev, design, and marketing teams to ensure product launch and marketing synergy.