Product Operation Intern
Jing Dong (Baitiao)
Promoted and operated JD Baitiao Interest-free project, including “Installments” and “Group-buying” payment discount programs.
Date
2021.08 - 2021.11
Department
Finance Staging Products Department
Base
Bei Jing
Website
Overview
Promoted and operated JD Baitiao's interest-free projects, including “Installments” and "group buying" payment discount programs. The goal was to increase the GMV of JD Mall.
Role
Product Operation
Solution
●Event Operation: Collocated with JD Supply Chain, e.g., JD Made, selected 1k+ SPUs for group buying, and assisted in the preparation of 20+ events, such as “JD Home Decoration Day,” featuring discounts related to Baitiao, helping users ease their payment using Baitiao on JD Mall. JD Baitiao Interest-Free’s GMV from August to September exceeded ¥10M monthly.
Increase in Gross Merchandise Volume
1,000+
Selected SPUs
Planning and execution Interest-free events
