Overseas Social Media Operation
Tron Dao
Development and implementation of Tron Dao’s overseas social media strategy.
Date
2022.09 - 2023.01
Department
Operations Department
Base
Bei Jing
Website
Overview
Developing and implementing Tron Dao’s overseas social media strategy, aimed at increasing the attention and influence of Tron Dao and its boss, H.E. Justin Sun, attracting new users and retaining existing ones.
Role
Overseas Social Media Operation
Solution
●Social Media Operations: Successfully participated in and promoted 5 Tron Dao-related blockchain events, including TOKEN 2049 and Hong Kong Crypto Space, etc., attracted and inspired thousands of community members to interact online, gained about 1K+ retweets and comments, and generated 10K+ exposures and impacts.
●Community Management: Maintained Telegram and Discord communities and ecosystems for 100k+ TronDao members, increased Telegram community interactions and user retention by more than 10% via about 6 events, including the AMA, Giveaway, etc., and attracted more than 1k new members for the Tronlink wallet channel’s cold launch.
●Data Analysis: Using tools to monitor and analyze social media data to produce and distribute weekly and project updates in English to stakeholders to enhance community engagement.
Managed Telegram Members
10%
Increase in user retention
Promoted Blockchain Events






